I strongly believe that ANYTHING is possible if we COLLABORATE, CO-INNOVATE and CO-CREATE our future. We make this process more effective by helping you to start by identifying something in your business or industry that’s not necessarily a problem, and then go about methodically breaking it down using the following steps.

Step 1: What do you want to disrupt?
Step 2: What are the business clichés?
Step 3: What are your business hypothesis? What can you invert? What can you deny?

After going through these steps, we should be able to generate several brilliant, wacky hypotheses that will challenge your established way of looking at an industry, segment or category.

The general rule is that bolder “What ifs” will offer a fresher perspective. So, don’t worry if your hypotheses seem completely ridiculous since inverting or denying industry clichés can often lead to significant business breakthroughs.