As important as creativity and idea creation are, they require action before any idea will have real value. These six ideas from Kevin Eikenberry can help you take that all important next step on your ideas.team faced a significant challenge on the project. After a very successful brainstorming session they felt they had several ideas that would address and alleviate the problems they faced. They were truly energized by some of the ideas they generated. But soon, the glow wore off, because these ideas, in order to help, needed to be implemented, and the project was already behind schedule.